Latest thinking
Ideas grounded in Pakistan
Perspectives, interviews and evidence for marketers making consequential decisions.
Digital Marketing
How Pakistani Brands Are Using Meta, Google and TikTok Differently in 2026
Pakistani brands are no longer using Meta, Google and TikTok in the same way. In 2026, Meta is increasingly focused on demand generation and retargeting, Google on intent and conversion, and TikTok on discovery, creators and cultural relevance.
Marketing & Industry News
Pakistan Wants to Build Global Brands: Inside the New APTMA–CAP Collaboration
Pakistan has long been one of the world’s major textile manufacturing hubs, but much of the value in the global apparel business is created beyond manufacturing. A new collaboration between APTMA and the Chainstores Association of Pakistan could signal a shift from simply producing for international brands to building Pakistani brands capable of competing globally.
Marketing News
Best Marketing Campaigns in Pakistan 2026: Award-Winning Campaigns Every Marketer Should Study
Pakistan’s marketing industry has delivered some standout work in 2026, with Zong, Ufone, Telenor Pakistan, KFC and PSO earning recognition at the Dragons of Pakistan and Dragons of Asia awards. We look at the campaigns that won, why they worked and what Pakistani marketers can learn from them.