Noman Mirza

Currently leading Marketing & Sales at Sugreve, I am driving the launch and scale-up of a premium, modern bakery brand tailored for Pakistan’s Gen Z and Millennial audience. From building the brand identity from the ground up to executing a digital-first go-to-market strategy, my focus is on creating a culturally relevant, high-impact brand that balances aspiration with accessibility. Prior to this, my journey across organizations like Dil Ka Rishta, Khudi Ventures, Hilal Foods and Foodpanda has been defined by a strong focus on brand building, market expansion, and performance-driven marketing. I have led integrated campaigns across digital and traditional channels, consistently delivering growth in brand visibility, customer acquisition, and revenue. My experience spans end-to-end marketing leadership — from strategic planning and P&L management to building in-house creative capabilities and leading high-performing teams. Whether it was establishing internal digital ecosystems or scaling iconic brands, I bring a blend of creativity, analytical thinking, and business acumen to every role — with a consistent goal of building brands that stand out and sustain.